"high definition" ../02
Saatchi Interactive asked Slide to put the 'high-definition' into HDTV for a recent online campaign
Humour. Anger. Passion. Given this creative brief, we were tasked with producing three sharp and distinctive Flash animations to illustrate the emotive possibilities of High Definition TV.
With an advertising run planned for a specific high-traffic web portal, these segments needed to work against a variety of colours and layouts, stay within certain technical limits and - of course - be delivered against the clock.
We attacked this job with a period of rapid prototyping, sharing these experiments with the client as they happened. Constant communication enabled a progressive refinement of the project's tech specs, and allowed us to react dynamically as and when new information became available.
We leveraged our extensive experience with 3dsmax and mentalray to bring this fun little job in on time. In short : much humour, no anger - and a whole lotta passion *winks*
